Behavioral change
is coming
to a wrist near you
Klue is the world's first operating system for behavioral change

User engagement,
one sip or bite at a time.
Easily integrate Klue into your mobile and cloud solutions

Every gesture you make tells your behavioral story

The way we move our hands holds the key to understanding many of our behaviors. Using Klue's gesture sensing AI with an off-the-shelf wearable, we've been able to crack the code to access that information.

Klue pairs well with data

Our software passively tracks when you take a bite or sip. Over time, we construct a personalized profile of your consumption habits—something we call the consumption graph.

This data includes an understanding of when, how fast and how much you consume, and provides unbiased insights into a person's dietary behaviors.

Changing behavior is hard.
Until now.

Behavioral science research has shown that it is nearly impossible to change behavior unless you have a trigger at the time the target behavior is happening.

Since our software can detect behaviors in real time, Klue makes it possible to coach you with in-the-moment guidance when the impact is biggest.

Klue watch
How does Klue work?

Hyper Personalization

Klue builds your personalized consumption graph, enabling you to uncover actionable insights to alter your behavior.

Healthy Reminders

Building the right habits requires reinforcement. Klue monitors and nudges using little moments, many times.

Active Engagement

By detecting behaviors in real-time, Klue engages you at the most impactful moment.
Klue in action

As a platform for behavioral change, Klue leverages science, technology and coaching to affect positive outcomes.
Initially focused on eating and drinking behaviors, Klue enables partners to create a range of impactful experiences at key moments throughout the day.

Automatically track
how much you drink
Prompts to check
your blood sugar level
Real-time coaching
to eat more mindfully
Reminders to slow down
when you eat
Make it easier
to log your food
Occasional nudges
to stay more hydrated
Partner with Klue

Our technology enables health-tracking apps and platforms to better understand the consumption behaviors of their customers. How? By building personalized consumption profiles, partners can enhance their programs and develop new applications that boost engagement and elevate outcomes.

Access insights from the consumption graph

  • Better understanding of members/patients dietary behaviors
  • Elevation of important eating & drinking patterns
  • Examples:
    • - Metrics of eating/drinking events
    • - User responses from notifications
    • - Automated personalized insights
    • - Stats on usage & engagement
    • - Population-level reports

Framework for custom, real-time experiences

  • Access to most impactful moments of the meal
  • Personalized, real-time reinforcement of healthy habits
  • Use built-in modules or create your own
The Klue Team

We are a passionate band of entrepreneurs determined to use the power of AI to impact the health & wellness of millions. We take pride in building a product with purpose, and doing it with teamwork, persistence and empathy. Founded in 2016, Klue is an early-stage venture located in San Mateo, CA.

Katelijn Vleugels
Co-Founder & CEO

Katelijn is a serial entrepreneur and visionary leader with a passion for health technologies. She has nearly 20 years of start-up experience including Aeluros, Atheros Communications and Ozmo Devices. Katelijn holds a MS in Management, Science & Engineering and Ph.D. in EE from Stanford University.

Ron Marianetti
Co-Founder & CTO

Ron is a software veteran with 30 years of experience in embedded systems, cloud computing and artificial intelligence. Prior to Klue, Ron held senior positions at Pebble, Numenta and Palm, where he co-invented and architected the Palm OS. Ron holds an MS degree in EE from Stanford University.

Greg Shirai
VP Product

Greg has pioneered category-defining products & experiences in smartphones and video. Before Klue, Greg held leadership positions at Savant, EvntLive, Vitamin D, and Palm/Handspring. He holds a MBA and BS in Chemical Engineering from UC Berkeley.

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Klue Launches AI Tech to Identify Eating Behaviors

Klue is an operating system for behavioral change.

Contact details


Contact Klue